Faq

What is remarketing?

Remarketing is a smart new way to lure your website visitors back to your site after they’ve left without yet booking a stay at your hotel. This is done by showing your display banners on websites (such as travel blogs and news sites) that they visit later. These banners will make them more aware and remind them of your brand. By clicking on these banners they will return back to your site so that they can finish the booking.

Do I need a designer to create banners?

No you don’t. We will tailor make and provide all the banners needed for your campaigns. However if you already have display banners that you already use in other online advertising activities we can use those instead of creating new ones. You choose.

Do you run remarketing campaigns for hotel groups?

Yes we do. Whether you want to promote one hotel or a group of hotels we can make it happen.

We have amazing hotel videos. Can we use them to re-target our customers on Youtube?

Yes. It’s a known fact that hotel videos help in increasing online conversions. There isn’t a better way to use them than to promote your hotel on Youtube. Your hotel videos will show up in the suggested videos section on Youtube for every web-visitor that visited your site without booking.

How will I know how much return I’m getting on my campaigns?

One of the greatest things about online marketing is that you can track everything. We will send you a detailed campaign performance report at the end of each month which will include every bit of information you need including the return that you are getting from each of your campaigns.

I’m interested to run campaigns only in specific countries, can you do that?

Yes. We can run geo-targeted campaigns in any countries that you prefer.

Do I need a marketing team in my hotel to run the campaigns with Upmargin?

Not at all. We will do all the work so that your campaign will be successful.

Apart from getting more direct bookings are there any other benefits?

Sure! Display remarketing is one of the best tools you can use to increase your brand exposure online. In the long run this will put you ahead of competitors that are not using anything of the sort.

We are planning to open a new hotel. Do you run pre-launch campaigns to create brand awareness?

Yes. Display remarketing is a great tool to reach bigger audiences online before you even launch. The earlier you start promoting your hotel the better. When opening your hotel you will already have potential customers that are eagerly waiting to book your hotel directly through your website.

How much do you charge?

We charge a small set up fee and a monthly fee based on the number of rooms of your hotel/s. Then it’s up to you to decide how much you want to spend every month to promote your hotel and increase your online bookings through remarketing. We do not have any minimum spends. You can allocate your monthly spend according to your targets.

How does billing work?

We will bill you for the one-time set-up fee before setting up the account. You will then receive a monthly fee invoice before each month. With regards to the advertising spend; we run a credit-based system that allows you to have full control on your advertising spend. We cannot run any campaigns if you do not have credit in your account. These credits however do not expire or run out, so if you do not use all the credits in a particular month you can use them in the following month/s.